Global web directories can help you connect with other professionals, businesses, schools, organizations, and people. The world is getting smaller and you want your business to be found. You want to draw more traffic to your site and global web directories can help make that happen. The way to be found and draw more traffic is to be at the top of the search engine results when someone performs a search using specific keywords that are relevant to your site.
Lots of SEO works has to be done to get your business to the top of the search engine results but one of the ways is to be found on web directories. Showing up in directories can help you dominate the search engines such as Google, Yahoo, and Bing.
So, the question arises, how do you get in these web directories? Follow these steps to get you on your way to being listed in global web directories:
- Find a directory that your business is not in.
- On the submission page form, fill in your business information thoroughly including hours, languages spoken, contact information, payment options, and any other information that is appropriate for the directory. The more information you give the better, this is useful for people who find you through the directory as well as for the search engines.
- In each directory, add your business to as many categories and in each area that you are permitted to. Be sure the categories you select are relevant to what you do. Irrelevant categories will backfire and hurt your ranking. Categories also help you with your keywords, as people search keywords the categories will show up and your site will be more likely to pop up for them. Select the categories carefully.
- Upload pictures and videos when a directory allows it. Many people miss this opportunity.
- Add a description to your listing that is keyword targeted. A description will give your listing more weight.
- Be sure all information submitted is the same for each directory. You might want to change some of the keywords you are targeting in each directory but the main information, including the contact information, name of the business, address, phone number, etc. needs to be identical in all directories. If people find your business listed on different directories but the directories provide different addresses or different phone numbers people will be confused. They might even assume the information is outdated and will not click through to your site.
- Click to submit and check your email for email confirmations. Read the email because some directories will require a click to verify the email address. Provide a real email address.
